Ubisoft's Goofy New Net-Connection DRM

Most people have probably heard about this, but still, ew:

"A few weeks ago we discussed news of Ubisoft's DRM plans for future games, which reportedly went so far as to require a constant net connection, terminating your game if you get disconnected for any reason. Well, it's here; upon playing review copies of the PC version of Assassin's Creed 2 and Settlers VII, PCGamer found the DRM just as annoying as you might expect.

Quoting: "If you get disconnected while playing, you're booted out of the game. All your progress since the last checkpoint or savegame is lost, and your only options are to quit to Windows or wait until you're reconnected. The game first starts the Ubisoft Game Launcher, which checks for updates. If you try to launch the game when you're not online, you hit an error message right away. So I tried a different test: start the game while online, play a little, then unplug my net cable. This is the same as what happens if your net connection drops momentarily, your router is rebooted, or the game loses its connection to Ubisoft's 'Master servers.' The game stopped, and I was dumped back to a menu screen — all my progress since it last autosaved was lost."

( http://games.slashdot.org/story/10/02/18/0719256/Ubisofts-Constant-Net-Connection-DRM-Confirmed?art_pos=23 )

And from Penny Arcade:

Alright. So, Ubisoft's new DRM. Supports unlimited installs and Cloud-based save data. Requires absolutely unbroken access to their master servers, or the product ceases to function. I can boil it right down for you:

Nobody wins.

Well, except pirates. Pirates always win, on a long enough timeline. Honestly, the timeline doesn't even need to be that long.

( http://www.penny-arcade.com/2010/2/19/ )

What in the world made them think that was a good idea? My girlfriend pointed out something to me that I had not thought of - what if, in 10 years, somebody wants to their old copy of Assassin's Creed II on their computer? Will Ubisoft's DRM servers still be up?

And also: What happens when they do go down, as servers do now and then? What if, say, people at 4chan decide to DDOS them or something?

Stuff like this is going to annoy customers far, far more than it is going to stop piracy. I wonder if they just decide to patch this out in a few months due to complaints and/or bad press.